You’ve read a lot about what we have to say about ourselves. But what is everyone else saying?
We work with a public relations firm in Chicago called MainLand. Our partnership has led to some really great press pieces for the brand as a whole, but also for our franchisees individually. It is a part of our initial corporate support that we attempt to secure press for you in your area to let your community know that you’ve arrived!
On a national scale, we have some PR campaigns that we do throughout the year to secure press for the brand nationally, but again, also for our franchisees locally. One of those days is Chill Out Day. What’s Chill Out Day? It’s also known as Tax Day. Every Tax Day, we invite our customers to come chill out and relax with us to take the stress out of taxes.
Our press outreach is unique, just like we are. We’re a natural draw for media because of the colorful nature of the truck, the customization of the product, as well as the positivity we exude. Who doesn’t want to write about a fun shaved ice truck that’s doing good things in the community?
CNBC Make It
“Door-to-door vacuum salesman to $120 million shaved ice truck franchise.”
USA TODAY
“Get a free tropical shaved ice on Tax Day. Tweet your zip code to @KonaIce to find the Kona Ice truck’s location in your community.”
FOX & FRIENDS
“This is the nicest truck I’ve ever seen. Usually when you see an ice cream truck, it’s falling apart. I have suffered through many a sub-standard sno cone in my life – this is delicious.”
QSR
“For two years, since the inception of the USDA’s Smart Snack Initiative, Kona Ice has been leading flavor innovation efforts.”
